Why would you get a new website but not update your brand? Branding is more than just a logo, it is a full strategy that includes the logo, colors, voice, fonts and more!
It's important to view your business from the perspectives of both you and your customer. This is critical to building a solid, sustainable and tangible brand identity. Many times you can see unsuccessful communications (especially on the web) that are built with an "all about us and not about you" mentality. Often for clients, we build what we call "Brand Rosetta" that includes the development of a core belief, vision, foundation elements and messaging - All to help your organization stay on the right track. Once that strategic framework is established, we look for tactics that deliver your message to your marketplace following that blueprint.
We take a mixture of knowledge and formulas we have put together over the years and customize the activity of "branding" for each individual organization. Below is a process that we use:
Meeting with the client to discuss goals.
Create a shared vision, goals, and creative brief.
Develop a brand strategy.
Meeting with the client to discuss brand strategy.
Final brand components and documentation.
Deliver brand choices and deliverables.
Meeting with the client to discuss developed brand design and deliverables.
Implement brand plan to market.